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问题: 帮我看看这段话怎么译?

cobranding, in which a product features more than one brand name, is being used increasingly by marketers.This paper uses current process models of attitude formation and change as an overall framework to discuss two important and interretated issues with respect to cobranding.

解答:

商标合用,是指一个产品拥有一个以上商标名称作为其特征,已越来越多地被市场经营者所采用。本文将利用商标合用心态的形成和变化之当前进程模式作为大致框架,对有关商标合用的重要性以及相互关系这两个问题进行探讨。