[摘 要] 学校品牌的定位是学校思想、理念、文化、价值观和社会声誉的真正表达，是学校优势和实力的综合输出。学校品牌定位是打造学校品牌的第一要素，是学校间智慧的较量，目的是有效建立学校品牌与竞争者的差异性，在家长、学生心中占有一个与众不同的位置。
[关键词] 品牌定位 学校品牌定位 定位策略

〔摘要〕创建高校和谐校园, 不仅是学校协调、可持续发展的体现，也是高校改革的重要内容和基础，更是构建社会主义和谐社会的重要方面,，本文从以人为本、依法治校和构建和谐的校园人际关系三个方面论述了构建和谐校园的现实意义和途径。

[Summary] The school brand positioning is the real expression of the thoughts,concept, cultural, value, and social reputation for the school. It is also the combination output of school’s advantages and power.The school brand positioning is the most import thing to develop school brand. It is also the battle of wits between schools in order to establish diversities between school brand and competitors and have a different place in the heart of students and parents.

[Key word] Brand positioning, School brand positioning, and Positioning strategy

〔Summary〕Establishing harmonious campus is not only the refection of coordinated and sustained development for the school but also the important part of building a harmonious socialist society. This article discussed the practical significance and ways to build harmonious campus from the following three aspects: People first, running schools by law, and establishing harmonious campus relationship.