摘要：在建筑施工市场上，招投标已经成为市场的主要交易方式，随着中国市场经济进程的迅速推进和全球化竞争的展开，中国建筑企业以招投标项目的获得和管理为核心提高自己的经营和管理水平的压力越来越大，对于了解以投标报价策略和技巧为核心的招标投标方法的要求也越来越急迫。从某种程度上说，工程施工项目招投标活动的成败已经成为决定建筑企业生存和发展的关键因素之一，是广大建筑企业管理人员关注的一个热点问题。建筑工程建设活动是一项多环节、受多因素影响、涉及面广的复杂活动。建设项目产品的形成，一般都要经过方案前期的规划、方案的初步设计和扩大初步设计、施工图设计、工程发包和工程竣工决算等阶段。 在建筑市场竞争日益全球化、规范化和白热化的今天，中国建筑企业从来没有像今天这样，迫切地需要了解和掌握投标报价的策略和技巧。事实上，工程项目的招标与投标已经成为建筑企业最重要的经营管理活动之一。对于中国建筑企业而言，能否尽快熟悉招标投标规则，迅速提高投标报价能力，使得自己能够在众多的工程施工项目竞标活动中，以尽可能有利的报价与条件，战胜对手，赢得更多的饿、高效益的项目标的，成为衡量其经营管理水平、企业竞争力并决定其生死存亡的一个重要指标。对我国工程项目招投标的学习与研究，本文从工程招投标的投标技巧、投标报价理论、报价策略、投标价格形成机制等方面来研究项目招投标和报价策略与技巧，最后对合理最低评标法进行了探讨、低价竞标的思考和对当前工程招投标的体会。

居然没有回答……我不自量力试一下。

摘要：在建筑施工市场上，招投标已经成为市场的主要交易方式，随着中国市场经济进程的迅速推进和全球化竞争的展开，中国建筑企业以招投标项目的获得和管理为核心提高自己的经营和管理水平的压力越来越大，对于了解以投标报价策略和技巧为核心的招标投标方法的要求也越来越急迫。从某种程度上说，工程施工项目招投标活动的成败已经成为决定建筑企业生存和发展的关键因素之一，是广大建筑企业管理人员关注的一个热点问题。
Abstract:Inviting/entering a bid has now become a main transaction mode in construction market.With the rapid growing of Chinese market economy and the expansion of global competition,Chinese construction enterprises now have to face a pressure that is characterized by a demand of improving their operation and management with the acquisition and management of a bid as its primary concern.There also exists a growing demand of finding out the way to enter a bid with the price quoting strategy and skills as its central content.To some extent winning the bid in a project has already become one of the important factors that plays a decisive role in the survival and development of construction enterprises.It is also one of the most important issues that draws much attention of the management staff from these enterprises.
建筑工程建设活动是一项多环节、受多因素影响、涉及面广的复杂活动。建设项目产品的形成，一般都要经过方案前期的规划、方案的初步设计和扩大初步设计、施工图设计、工程发包和工程竣工决算等阶段。 在建筑市场竞争日益全球化、规范化和白热化的今天，中国建筑企业从来没有像今天这样，迫切地需要了解和掌握投标报价的策略和技巧。事实上，工程项目的招标与投标已经成为建筑企业最重要的经营管理活动之一。对于中国建筑企业而言，能否尽快熟悉招标投标规则，迅速提高投标报价能力，使得自己能够在众多的工程施工项目竞标活动中，以尽可能有利的报价与条件，战胜对手，赢得更多的饿、高效益的项目标的，成为衡量其经营管理水平、企业竞争力并决定其生死存亡的一个重要指标。
Construction activity is a complex one including multiple sections,affected by numerous factors,and with a vast area of involvement.The making of a product of construction project generally include the following stages:namely,the preliminary plan,the initial design and the expansion of initial design,the designation of a blueprint,the award,and the final accounts.Involved in a more globalizing,standardizing and heated competition in construction market nowadays,Chinese construction enterprises have a demand to grasp the price quoting strategy and skills that is greater than ever.Actually the inviting or entering a bid has become one of the most important management activities of construction enterprises.For Chinese construction enterprises it has been a crucial standard to evaluate the management and competitive strength,or even to determine the survival of an enterprise that whether the enterprise is quick in learning the rules and improving the skills in inviting or entering a bid so that it could win over all opponents in numerous bidding activities by more favorable quotation and conditions.
对我国工程项目招投标的学习与研究，本文从工程招投标的投标技巧、投标报价理论、报价策略、投标价格形成机制等方面来研究项目招投标和报价策略与技巧，最后对合理最低评标法进行了探讨、低价竞标的思考和对当前工程招投标的体会。
Research on inviting/entering a bid in Chinese construction market.This paper dealt with the inviting/entering a bid and the price quoting strategy and skills from the following aspects:the bidding skills,the theory of quotation,the strategy in quotation,and the price-shaping mechanism.An analysis on appropriate lowest bidding evaluation is then carried out together with some personal ideas on lower price bidding and inviting/entering a bid in current projects.