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材料四
台湾旅游业的发展是旅游业发展的共性和台湾旅游业发展的个性的统一。从其发展四十年的历程看，至少具有以下特点。
台湾发展旅游业具有明显的政治倾向性。国际旅游业作为一种“民间外交”，从来就不排除其客观上的政治属性，但台湾的国际旅游业由于其生存发展环境的特殊性，这种政治属性表现得为突出。早在六十年代，蒋介石就说“发展现光事业我们主要的是观光事业有助于经济发展，亦即从其有助于反攻力量之充实着眼，不是苟安，更非为享乐”，这说明旅游业的最终目的是为“反攻大陆“服务的。进入七十年代，随着台湾当局国际地位的削弱，旅游业则成了“沟通民族情感，促进人类合体之栋梁，实乃粉碎‘共匪’此种孤文之战术之有力武器……而于我反共复国大业之完成，亦必隆贡献”[8]。1979年,台湾当局有条件开放民众出岛旅游固然有其必然的经济前提条件，但也有其必要的政治前提条件。“政治所寄望出国旅游者，较以往尤为殷切”[9]，“除为增加国人见闻外,加强国际民间交流，促进国民外交亦为重要目的之一”[10]。1987年台湾当局有条件开放民众赴大陆探亲事实上成了当局大陆政策演变的转折点和新大陆政策的重要组成部分，但我们注意到台湾岛内开放民众赴大陆探亲的呼声早在八十年代初就逐渐
悬赏行业的工作人员，并鼓励他们建立特殊的语言（日文，韩文）服务;开发台湾旅游巴士营销渠道，帮助旅游服务中心，以实现可持续经营的业务，并加强运输服务之间的景区，加强旅游网络服务职能。
提高质量住宿的游憩区，促进私人投资建设的旅馆，并鼓励业界改善工作人员的住宿设施，以使它们达到国际标准。
积极推动培训工作的工作人员谁在旅游酒店和其他地方的旅游行业提高服务质量，丰富的专业知识的行业的工作人员，帮助他们掌握技能，以便提供热情的服务，以吸引海外游客到台湾。
通过创造性的营销方式，深化拓展在台湾的主要旅游市场，发展新兴市场的潜力;使用激励措施，鼓励，补贴和？ 优惠待遇，以鼓励旅游业，以吸引更多国际游客到台湾。

Taiwan's tourism development is the common development of tourism and tourism development in Taiwan's unification of personality. The development of its 40 years of history, at least the following features.
Taiwan to develop tourism has obvious political bias. International tourism as a "non-governmental diplomacy" has not ruled out an objective of its political attributes, but Taiwan's international tourism industry due to its survival and development of the special nature of the environment, this kind of political attribute was to highlight.
As early as the 1960s, Chiang Kai-shek said that "the development of light are the main cause of our tourism industry is conducive to economic development, which contribute to its full strength of mind counteroffensive, rather than seek security, but also for non-pleasure," This shows that Tourism is the ultimate goal of a "counterattack against the mainland," the service. Into the 1970s, with the Taiwan authorities to undermine the international status of the tourism industry will become a "national sentiment communication, the promotion of human fit of the pillars, smashing, an exercise 'bandits' isolated text of such tactics is a powerful weapon ... and ... in the I am anti-communist restoration of the great cause of the country, there will certainly contribute to long "[8].In 1979, Taiwan authorities conditionally open a public tourist island of course, has its inevitable precondition for economic, but also the necessary political preconditions. "The political hope tourists to go abroad than in the past are in good demand," [9], "In addition to the people to increase their knowledge, strengthen the international non-governmental exchanges and promote foreign nationals is also one of the important objectives" [10]. In 1987 the Taiwan authorities conditionally open to the public to visit the mainland has become a de facto policy of the mainland authorities turning point in the evolution of the New World and an important part of the policy, but we noted that opening up the island of Taiwan people to visit relatives on the mainland as early as the voice of the early 1980s Gradually
Industry offering a reward of staff, and encourage them to set up a special language (Japanese, Korean) services; Taiwan to develop marketing channels for coaches to help travel service centers in order to achieve sustainable management of the business and to strengthen transport services between the area To strengthen the tourism network service functions. Improve the quality of accommodation Recreation Area to promote private investment in construction of hotels, and to encourage the industry to improve staff accommodation facilities to enable them to meet international standards.
Actively promote the training of staff members who travel in other parts of the hotel and tourism industry to improve the quality of service, professionalism of the industry's staff to help them acquire skills in order to provide warm service in order to attract overseas visitors to Taiwan. Through creative marketing, to expand the deepening of Taiwan's major tourist markets, develop the potential of emerging markets; the use of incentive measures to encourage, and subsidies? Preferential treatment to encourage tourism to attract more international tourists to Taiwan.