本文采用文献资料、调查问卷、访谈法、数理统计法等方法，通过对对蓥华山景区旅游资源、景区经营现状、客源市场等方面的调查与分析；发现蓥华山风景区存在知名度不高、景区活动项目单一、管理人才匮乏等问题。建议利用小三环的修建，宏达公司大力投资这一有利时机。大力发展蓥华山风景区，打造优势产品，提高服务质量，将蓥华山打造成为一个新的旅游亮点，使之成为德阳市旅游产业中牵动国民经济快速增长的支柱产业和新的经济增长点。

This paper adopts document information and investigation questionnaire , visits to talk about the methods such as law and mathematical statistical law, pass for for Ying Hua mountain scene district travel resource and scene district operation the aspects such as present situation and the market of passenger source investigation and analysis; Discover Ying Hua mountain scenery district existence famous degree not high, scene district campaign project the problems such as unitary, management talent scarcity. Suggest to use 3 little rings construct , Hong reach company invest in this favourable opportunity vigorously. Develop vigorously Ying Hua mountain scenery district, dozen makes superior goods , raises service quality, will Ying Hua mountain dozen cause for a new travel window, make it become virtue positive city travel estate in affect national economy fast increased pillar industrial and new economic increase point.