The men and women in the sales department are responsible for the company's advertising.They must decide on the audience they want to reach.They must also decide on the best way to get their message to their particular audience.They also make an estimate of the costs before management approves the plan.In most large companies management is directly involved in planning the advertising.

销售部的男士女士们会负责公司的广告推广。他们必须确定他们的目标人群，也必须选择出把他们的讯息传达给某些特定人群的最好方法。在管理层批准他们的方案之前，他们也必须对（广告）成本做出预估，许多大公司的管理层会直接参予广告方案的制定。