正文：我所设计的“忆年”陶工艺品包装设计，在品牌的标志，图案，构图，色彩，盒型设计形式的多样化上，基本达到了搭配协调的要求，在产品定位上把本品牌定位在中高档的位置上，这样就使得包装在选材，构图，选色等方面有了一个方向，不至于偏离路线。色彩是我的包装里相当重要的一个因素，我选择的颜色能体现出陶艺的质感；在包装的图案选择上，采用了中国传统纹样作为底纹，并配合一些简单的肌理效果，让被包装品与包装这个统一体在视觉上显得完整、和谐。
关键词: “忆年”陶工艺品包装，传统纹样，色彩

The packaging design I created for “Yinian” pottery arts in the main meets the requirement for coordination in diversification of brand symbol，pattern，composition，colour，and box shape。The position of the product is located at middle-high level，in this way the packaging has a direction in material selection，composition，and choice of colour，etc。，avoiding deviation from the route。Colour is a very important actor in my packaging and the colour I choose can feature the quality feeling of pottery arts。Chinese traditional pattern design is choosed as background，some simple skin textures are also added to make the arts and the package a unity and harmonious visually。
Key words：Packaging design；“Yinian”pottery arts；traditional pattern design；colour