我想寻求关于“品牌忠诚度”的中英文对照文章。做毕业论文用，我学俄语的，老师非让用英文，所以很被动，求助！谢谢。我用了我全部分数求助！！

品牌忠诚度低 是消费者不忠，还是品牌不忠？



　　中新网5月17日电 据北京晨报报道，上周的一项最新调查表明，跟崇尚名牌的“国情”大相径庭的是，在买车时国内消费者对品牌越来越不重视：他们对“品牌”的注重因素已由去年的17%降低至现在的10%。而从世界范围来看，品牌在消费者的购买决策中起到40%的作用。

　　无独有偶，类似的一个调查显示，当问及有车一族下一辆车要买什么车时，令人吃惊的是，有近3／4的人回答不会再买现在所拥有的品牌。也就是说，中国消费者对于汽车品牌的忠诚度已经或者是从来就低得可怜。

　　什么是品牌忠诚度？从学术上说，品牌忠诚度复杂异常，包含着经济学、管理学、法学、社会学、心理学和美学的内容，是消费者对于一个品牌的长期认可。但对于消费者来说，品牌忠诚度又简单异常，以至于可以简单至“好用”两个字来表达。

　　中国的汽车品牌忠诚度又为什么这么低？一个原因是，汽车厂家“欺骗“消费者的做法伤了消费者的心。去年以来，中国汽车大规模降价，动辄两三万、多则10来万。随之而来的是国内各主要汽车品牌忠诚度骤降。想想也是，那些刚买了几天车价就降了几万的消费者，让他再买这个品牌的车，肯定是有一定心理障碍的。其次，售后服务的好坏也影响巨大。一个维修时憋了一肚子气的消费者，肯定也会“移情别恋”。第三，产品系列不全也是原因之一。

　　看来，看似消费者对汽车品牌的不忠，其实更是品牌对消费者的不忠。

　　通过在市场上培育的品牌忠诚度显然可以赢得在商场的竞争优势。对于汽车厂家来说，培育中国消费者的品牌忠诚度，才能在拥挤的“赛道”上确立自己的声望，从竞争中脱颖而出。并赢得公众的信赖，不断吸引一代接一代的中国消费者购买。

　　总之一句话，善待自己的消费者、善待自己.


译文：
The brand loyalty is low is a consumer unfaithful to ruler, still does the brand is unfaithful to ruler?



Win the new net to give or get an electric shock on May 17 to report the way according to the morning of Peking, latest inquisition enunciation of the last week, follow" state of the nation" of emphasize the famous brand a vast difference between the two is, the local consumer values to the brand less and less while buy car:They pay attention to the factor to" brand" to have already been lowered 10% of go to now by 17% of the last year.But see from the scope of world, the brand rises 40% function in consumer purchase make policy.

Rare but happens to have a counterpart, similar inquisition show, being to ask and have the car a next car of clan wants to buy what car, make the person shocked is, is near 3/4 of person the answer will not buy again the brand own now.Also is to say, the Chinese consumer have to have mercy on for the loyalty of the automobile brand already or ising from the beginning lowly.

What is a brand loyalty?From academic say up, the brand loyalty complications abnormality, include the economics and manage to learn, the method learn, sociology, psychology and the contents of the esthetics, is consumer's long-term approbation for a brand.But say for the consumer, again simple abnormality of the brand loyalty, with as for can go to" friendly" two wordses in brief to express.

The automobile brand loyalty of China is again why so low?A reason is, a way of doing that"s cheat" the consumer harmed the heart of the consumer.Since last year, the Chinese automobile is large-scale to reduce price, frequently 2310000, many 10 come ten thousand.What to follow is the domestic each main automobile brand loyalty to decline suddenly.Want to be also is, those just buy for several days, the car price declined several ten thousand of consumer, let him buy again the car of this brand, affirm is to have certain the mental state is stumbling.The next in order, the quality of the after-sales service also affects huge.A maintain suppressed the full of pent-up anger consumer, the affirmation also will " shift the love to another person".The third, the product line does not all is also one of the reasons.

See, see consumer to the automobile brand of unfaithful to ruler, is also a brand in fact to the consumer of unfaithful to ruler.

Pass at grow on the market of brand loyalty can win the competitive advantage in market obviously.Say for the automobile factory house, grow the brand loyalty of the Chinese consumer, then can establish own reputation in" the match way" that hustle, outshine others from the competition.Win the public trust also, draw on the Chinese consumer that the generation connects the generation to purchase continuously.

In fine a words, treat kindly own consumer and treat kindly the oneself.

2:

品牌忠诚度

　　
品牌忠诚度指消费者对品牌的满意度并坚持使用该品牌的程度。品牌忠诚度是测量消费者对所用品牌的依恋程度，或转向竞争品牌的可能性。品牌忠诚反映了顾客对品牌情感的度量，是消费者品牌行为的指标。品牌忠诚与品牌知名度、品牌的品质认知和品牌联想及消费者自身产品使用的经历有关。品牌忠诚是品牌价值在产品使用方面的体现，维护并提升品牌忠诚度是企业经营和发展的法则，也是企业的终极目标。品牌忠诚可以创造营销价值如降低吸引顾客的成本，产生贸易杆杠力等等。品牌忠诚可分为五个层次即：无忠诚度者，习惯购买者，满意购买者，情感购买者和忠诚购买者。顾客忠诚度越高，说明品牌越有价值，消费者越容易产生爱屋及乌心理，喜欢甚至忠诚于延伸品牌，因此延伸策略越容易取得成功。　　　
　　品牌可转移的资产由品牌知名度、品牌品质认知度、品牌联想及品牌忠诚度所组成。品牌知名度是顾客对品牌的认识，品牌的品质认知度和品牌联想是消费者对品牌的态度，品牌忠诚度反映了消费者对品牌的购买行为，从认识到态度到最终的忠诚行为是品牌资产的价值所在，也是品牌延伸效果的量化指标。

译文：
Brand loyalty


The brand loyalty points the degree that the satisfaction of consumer to brand combines the persistence to use that brand.The brand loyalty is to measure the consumer to change direction the possibility of compete the brand towards continuing to long for the degree the thing card, or.The brand loyalty reflected the customer to the generous character of the brand emotion, is the index sign of the consumer brand behavior.The quality cognition of the brand loyalty and brand popularity, brand have relation with the career of the brand association of thought and the consumer oneself product usage.The brand loyalty is the body that the brand value uses the aspect in the product now, support promote the brand loyalty also is a rule of business enterprise management and development, is also ultimate end target of the business enterprise.The brand loyalty can create the marketing value if lower the cost of draw on the customer, the creation trade pole dint etc..The brand loyalty can is divided into five layers namely:The one who have no loyalty, habitually the one who purchase, the one who be satisfied with to purchase, emotion the one who purchase the one who purchase with loyalty.The customer loyalty is more high, explaining that the brand has the value more, the consumer is more easy to produce to love a house the mental state, liking to be honest even in the extension brand, so extension the strategy obtains the success more and easily.
The property that the brand can transfer from brand popularity, brand quality cognition, the brand association of thought and the brand loyalty constitute.The brand popularity is an understanding of customer to brand, the quality cognition and the brand association of thoughts of the brand are attitudes of consumers to brand, the brand loyalty reflects the consumer to purchase the behavior to the brand from knowing that the attitude arrives the worth place that the end honest behavior is the brand property, is also the quantity that the brand extends the result to turn the index sign.