Advertisements for most kinds of products don't simply tell you facts.Instead,they try to reach your emotions-your hopes and dreams.In other words,they try to create an image for you.Different
images,such as a happy family,an exciting romance or a strong or beautiful body,are aimed at different age groups.Advertisement for computers show successful people.Running shoes show strong and healthy bodies.

绝大部分产品的广告都不会向你简单地阐明事实。相反，它们都是力争挑起你的欲望——你的希望和你的梦想。换句话说，就是要为你创造一种幻想（想象）。针对不同年龄的人，创造不同的幻想，例如，欢乐的家庭、激动的浪漫、健壮而美丽的身材等等。电脑广告展示的是成功的人，跑鞋广告展示的是强壮而健康的身体。