237 West Palmdale Boulevard
Fresno, California 93706
AmToy Corporation
Suite 15
TransAm Building
San Francisco, California 94115
November 20, 2008
Dear Sirs,
As a concerned parent, I am writing to protest your recent advertisement for Electro—Robo seen in local media is California. Specifically, I am referring to newspaper and magazine ads （attached to this letter）published the week of November 15.
Children respond to your type of advertising in an immature way; that is, they are unable to understand how expensive some toys are for middle-class parents. Further, you product is violent in nature. Youth advertisement gives children the impression that it’s fine to have “two guns and laser eyes.” You also suggest that children need your toy to protect them “when you go outside.” This is not a healthy attitude for children to have.
I hope you will stop advertising your product in such a way that may harm our children.
Sincerely yours,
Mrs.） Alma Hernandez
President, Parents for Non-violent Toys
Enc.




It’s here! Ready for You, Now! It’s Electro-Robo!
Every boy dreams of being in control of a robot, and AmToy can make your dream come true! Electro-Roho is the world’s first fully automatic robot with radio control. Standing 80 centimeters tall, Electro-Robo is like a friend at home. He can walk, talk, and even shake your hand! He has two guns and laser eyes to help you defend yourself when you go outside with him. Every boy needs Electro-Robo!
Ask your Mom and Dad to buy Electro-Robo for your birthday or for Christmas, which is coming up soon. Imagine that you are in control of your friend for life, Electro-Robo!
Available at all toy stores and department stores NOW!

西帕姆代尔大道237号
弗雷斯诺，加利福尼亚州93706
AmToy公司
15号套房
TransAm大厦
旧金山，加利福尼亚州94115
08年11月20日

尊敬的先生，
作为一个关心子女（健康成长）的家长，我写信抗议您最近发布的一则电子机器人的广告，该广告在加利福尼亚当地媒体上可以看到。具体而言，我指的是11月15日开始的为期一周刊登在报纸和杂志上的广告。（随信附上）
孩子对您的那种形式的广告反应很不成熟。也就是说，他们无法理解一些昂贵的玩具是给中产阶层的父母看的。而且，您的产品本质上很暴力。您的广告给孩子的印象是：要手拿“两支枪，长一双激光眼”才算得上帅。您还建议，孩子“出门在外”需要您的玩具来保护。这不是一个孩子应有的健康的看法。
我希望您停止此产品广告，因为您这种形式的广告可能会伤害到我们的孩子（身心健康地成长）。

此致

阿尔玛 埃尔南德斯夫人
《支持非暴力玩具家长协会》会长
附上广告件。

注意！准备就绪，开始！这就是电子机器人！
每个男孩都梦想能控制一个机器人，AmToy就可以让你梦想成真！电子机器人是世界上第一个完全自动化的无线电控制的机器人。它身高80厘米，电子机器人就像你家里的一个朋友。它能走路，会说话，甚至能摇动你的手！它身上有两支枪并有一对激光眼。当你出门在外时，它能帮助你保护自己。每个男孩都需要电子机器人！
为即将到来的你的生日或圣诞节，要求你的爸爸妈妈快来购买电子机器人吧。想像一下，你将终生掌控你的朋友—电子机器人！
所有玩具商店和百货公司有售。