When a consumer(消费者) finds that something he or she bought is faulty or in some other way does not live up to what the producer says for it, the first step is to present the warranty(保单), or any other records that might help, at the store of buying. In most cases, this action will produce results. However, if it does not, there are various means the consumer may use to gain satisfaction.

A simple and common method used by many consumers is to complain(投诉) directly to the store manager. In general, the “higher up” the consumer takes his or her complaint, the faster he or she can expect it to be settled. In such a case, it is usually settled in the consumer’s favour, taking it as true that he or she has a just right.

Consumers should complain in person whenever possible, but if they cannot get to the place of buying, it is acceptable to phone or write the complaint in a letter.

Complaining is usually most effective when it is done politely but firmly, and especially when the consumer can show clearly what is wrong with what was bought in question. If this cannot be done, the consumer will succeed best by presenting specific information as to what is wrong, rather than by making general statements. For example, “The left speaker does not work at all and the sound coming out of the right one is unclear” is better than “This stereo(立体音响) does not work.”

The store manager may advise the consumer to write to the producer If so, the consumer should do this, stating the complaint as politely and as firmly as possible. But if a polite complaint does not achieve the expected result, the consumer can go a step further. He or she can threaten(恐吓) to take the seller to court or report the seller to a public organization responsible for protecting consumers’ rights

如果消费者发现他或她买到的东西是残次品或者在某一方面不像生产商所介绍的那样，第一步他们就会拿出所购商店提供的保单或是任何别的能提供帮助的记录，大多数时候，这样就会有结果。但是，如果（这样）还没有结果消费者还可以使用各种各样的手段来获得他们满意的（结果）。
一个被许多顾客使用的简单而又普通的办法就是直接向商场的经理投诉。一般而言，他们去倾诉的人的层次越高，他们的事情得到解决的速度就越快。这种情况下，通常都能按照顾客的意愿得到解决。因为他们有这样的权利。
消费者如果可能的话，应该亲自去投诉，但是如果他们不能到购买地点，以打电话或是写信的方式投诉也是可以受理的。
通常情况下，当投诉被礼貌并且坚决的提出来的时候是最有效的，尤其是顾客能明确的说出他买的东西到底哪存在问题的时候。如果这样仍不能解决，顾客应提供详细精准的信息告诉哪存在问题，而不是只做一个概要的陈述。举例来说，（应该说）左面的喇叭根本就不响，右边喇叭发出的声音不清晰，（这样）比说”这个立体音响不能正常工作“更好。
商场经理可能建议顾客写信给生产商。如果这样，消费者应该这样做，（并且）尽可能礼貌的、坚定的陈述投诉内容。但是如果礼貌的投诉达不到期望的效果，消费者还可以采取更进一步的措施。他或她可以恐吓卖方把（卖方）告上法庭或者向保护消费者权力的公共组织投诉买方

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