[摘 要] 随着互联网的全面普及,基于互联网的网络营销应运而生,近年来获得了巨大的发展。网络游戏作为一种全新的营销模式, 没有时间，空间，地域的限制，具有低成本、高效率等特点。本文通过对《梦幻西游》网络营销模式分析，找出在网络营销方面存在的欠缺，进一步针对相关问题提出应对策略，使其营销模式更加完善。
[关键词]网络营销 《梦幻西游》网络营销 网络营销面临的问题 网络营销策略

[Abstract] Along with the overall popularization of the internet,the net marketing of the internet emerges as the time requires,and it obtains huge development in recent years.The network game,as a brand-new marketing pattern,doesn't have the time,space and region limit,and has a characteristic of low cost and high efficiency and so on. Through the analysis of the network marketing pattern of the illusion western travell,this article discovers the shortcoming exists in the network marketing,further proposes the strategy aims at the relative issues to make the marketing pattern more perfect.
[Key words] network marketing, illusion western travel network marketing,issues of the network marketing,strategy of network marketing

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