随着社会的发展，企业间的竞争日益加剧，企业新产品开发，市场营销，技术创新，产品产业化升级及生产线更新，根据客户需求的多样化及个性化定制产品，以及对产品交货期更短、质量更高和成本更低的要求等，使得企业原来适合于稳定的生产和业务活动流程的传统管理模式受到了极大挑战，而所有这些又恰恰符合一次性、独特性、目标明确性的项目特性，因此我们将企业中各种一次性、独特性任务，以及各种创新性和例外性活动视为项目，而引入现代项目管理的技术、方法和手段对其进行项目化管理，以实现对企业中的各项活动高效地进行计划、组织、协调和控制，最终成功实现企业的经营目标。

with the development of society, competitions between companies are becoming more and more fierce. R&D, marketing, technical innovation, industrialization upgrade and product line renovation as well as making individul product based on customer's request and the demand of shorter delievery time, higher quality and lower cost all build up the big challenge to the traditional management system which is suitable for the former stable production and business course. while all these happens to answer for the characteristic of one-time,identity and fixed aim, so we consider the one -time and special tasks,all kinds of innovated and extraordinary acctives as item which we introduce the modern management technic,method and means to run so as to realize the efficient plan,orgnization,coordination and control, and finally fulfil the overall management goal.(单词可能有拼错的)