(二)发展观念落后，环保意识缺乏成为制约我国旅游业可持续发展的主观因素
长期以来无论是我国政府及旅游主管部门还是旅游理论界都或多或少的存在着这样的认识，即认为旅游业是“无烟工业”，发展旅游业不会对生态环境造成污染。这种认识上的误区直接或间接地影响到了政府及旅游主管部门对旅游开发的监督、规划与管理。加上某些经营者的短视和缺乏社会责任感，导致了对旅游资源的盲目开发与过度利用。另外，由于教育水平及人口素质的差异，我国许多旅游者缺乏环保意识与可持续发展意识。触摸攀爬古迹，在古迹上乱刻乱画，随意丢弃垃圾，在保护区内狩猎、野营的现象屡见不鲜。这些不良行为使许多名胜古迹的原始风貌和存在寿命受到严重威胁，并且加重了旅游区的生态负担，使景区的生态平衡遭到破坏。

2) The development of backward concepts, a lack of awareness of environmental protection restricting the sustainable development of China's tourism industry subjective factors
For a long time both the Chinese government and the tourism authorities of tourism sector, or more or less There is the recognition that the tourism industry is that "smokeless industry", the development of tourism will not cause pollution of the ecological environment. Mistakes such understanding on the direct or indirect impact on the Government and the tourism departments in charge of the supervision of tourism development, planning and management. Coupled with the short-sightedness of some operators and lack of sense of social responsibility, led to the blind development of tourism resources and excessive use. In addition, since the level of education and the differences in the quality of the population, many of our tourists and the lack of awareness of environmental protection awareness of sustainable development. Touch climbing monuments, carved in the monument on Luanhua chaos, and they discarded rubbish in protected areas, hunting, camping phenomenon not uncommon. Many of the bad behavior of the original character and monuments there are serious threats to life, and to increase the burden of ecological tourist areas, the ecological balance of the area were damaged.