（四）弘扬中国传统文化，发掘旅游文化内涵，开展文化旅游
文化是旅游的灵魂，旅游本身就是一项广义的文化活动，是人们一种高雅的文化享受。作为旅游客体的自然景观和人文景观都集中了大自然的精华，渗透着人类历史的结晶。增添文化含量将成为旅游业新的增长点和新的价值取向。因此，对旅游资源的文化内涵与特色的开发与保护必是旅游业可持续发展的重要契机。

（五）促进科学技术在旅游业的应用，走“科技兴旅”之路

“科技兴国”是我国社会经济可持续发展的重要内容，旅游业要可持续发展，也必须走“科技兴旅”之路，在开发和经营中将科技和教育放在重要位置，重视知识，重视人才，使旅游业朝规范化、质量型发展。

(4) promote traditional Chinese culture and explore tourism and cultural connotation of cultural tourism
Culture is the soul of tourism, tourism itself is a broad cultural activities, is an elegant people enjoy the culture. As a tourist object of the natural landscape and cultural landscape has concentrated the essence of nature, permeated with the crystallization of the history of mankind. Add cultural content will become a new growth point in tourism and new value orientation. Therefore, the tourism resources and cultural connotation of development and protection of the characteristics of sustainable tourism development will be an important opportunity.

(5) Promote science and technology in the tourism application to the "technology-brigade" road

"Technology and rejuvenating" is China's sustainable socio-economic development of the important contents of the tourism industry to sustainable development, we must also take the "technology-brigade" is a road in the development and operation of science and technology and education will be put in an important position, the importance of knowledge, focus on talent, so that the tourism industry in standardization, quality-oriented development.