Sub topic 2: Catalog and newsletter improvement



Sub topic 3: More efficient regional market support
1. Concerning the finite resources and effectiveness, the most important tools AD think are: billboard, radio ad, product leaflet, shop-in-shop, sales promotion and product training.(product catalogues are the their basic requirement)

2. Training is a super important support needed. The target group is AD sales and their downstream clients. Product knowledge is the key topic of training.

3. ADs need an easy and regular way of communication with BOSCH. They suggest BOSCH set up a special email contact.

4. The positively impressive RMS activities from BOSCH includes: 2004 F1 promotion, 2003 wiper blade promotion, 2004 Yitrum KE promotion(display as incentive). The negatively impressive RMS activities are 2004 wiper blade promotion.

5. The positively impressive marketing activities from competitors include: Gates belt promotion/buy ten get one display free.

潜水艇的主题 2: 目录和时事通讯进步



潜水艇的主题 3: 更有效率的地方市场支持
1. 关于有限的资源和效力，最重要的西元工具是: 布告板，收音机广告，产品广告传单，商店-在-商店，促销和产品训练。(产品目录是他们的基本需求)

2. 教育是超级重要的支持需要的。 目标团体是西元售卖和他们的下游客户。 产品知识是钥匙训练的主题。

3. 西元需要一容易的和与 BOSCH 的沟通一般的方式。 他们 BOSCH 建立特别的电子邮件连络。

4. 来自 BOSCH 的肯定地给人深刻印象的 RMS 活动包括: 2004 F1 晋级， 2003 接帚刀锋晋级， 2004 Yitrum KE 晋级.( 展览如激励) 否定地给人深刻印象的 RMS 活动是 2004 接帚刀锋晋级。

5. 来自竞争者的肯定地给人深刻印象的行销活动包括: 盖兹带子晋级/ 买十免费获得一个展览。