摘要:随着世界经济日趋一体化，电子商务对于企业国际竞争力所起到的作用越来越重要，使企业的经营理念、营销方式正在逐渐转变，并且逐步走向成熟。全球企业间的竞争使电子商务成为经济活动的主流，是企业国际竞争力重大影响因素。本文通过大量的数据信息和图文资料分析了电子商务的发展现状以及发展趋势,研究电子商务发展的前提条件和当中存在的问题，指出电子商务将对企业造成影响，分别以传统企业和现代企业进行分析论述。总结出现代经济的飞速发展要求企业在应用电子商务的同时需要不断改进企业自身的结构和采取相应的措施。通过这样的分析，帮助企业更合理地确定电子商务的应用领域，更好地发挥电子商务的作用从而提升企业国际竞争力。
关键词：电子商务；企业国际竞争力；影响因素;措施一

Abstract
E-business become more and more important in international competitiveness of a company as global economy has a trend for integration. It helps a company change managing idea and marketing rules to maturity gradually.
Competition between global companies makes e-business become main stream in economic activities and a key impact factor for international competitiveness.
This paper analyzes current situation and developing trend of e-business on great deal of data, pictures and documents. It also studies the premise of e-business development and existing problems, then points out the impact caused by e-business on the analysis of traditional and modern companies. It concludes that when a company is applying e-business, it should improve its structure continuously and adopt relevant measures to meet the requirement of rapid development in modern economy. The analysis is helpful for a company to define e-business applying field more reasonably, play its role in a better way and improve its international competitiveness.

Key words: e-business, international competitiveness, impact factor, measures